Service necessarily implies one person attending to the needs or desires of another. If I pour myself a cup of coffee, I am serving no one. There is no such thing as self-serve, not at a gas station, a yogurt shop, or in life. Rejecting all masters and choosing autonomy is really just one of the contemporary “gods” of self-indulgence. Not that this is new. The me generation is not just one generation. It is as old as humanity.