The reasoning goes something like this… If I know I have important things to say and I am going to get others to listen to me, then they have to want to listen to me.  In order for them to want to listen to me, I have to be someone they want to listen to.  It is important therefore, that I sell myself  via writing books, blogging, tweeting, preaching, etc., so I can get the message out.  My ministry needs attention so I can minister to more, more fully. And, of course, it’s really Jesus’ message and mission, so the end justifies the means.


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